Evaluate a Display Campaign

Evaluate a Display Advertising Campaign

Evaluate a Display Ad Campaign

Make a copy of the template Google template and complete each section. When you are ready, save your file as a PDF and submit it here.

The submissions slide template includes three sections:

  1. Create your marketing objective, KPI, and Target Audience
  2. Evaluate the results of three display campaigns
  3. Provide recommendations for future campaigns

Part 1: Marketing Objective, KPI, and Target Audience

  1. Present your Marketing Objective
  2. State your KPI
  3. Present your Target Audience

Part 2: Evaluate the Display Campaigns

  1. Present the data and calculate the ROI of the Ad overall
  2. Evaluate which Ad performed best?
  3. Determine which audience performed best

Part 3: Future Campaign Recommendations

Once you have completed your campaign evaluation, we ask you to outline what you would do if you had additional campaign budget. Again, feel free to use bullet points for your evaluation and structure it in any way that works for you. You can use as many slides as you want for your evaluation. We have prepared a few questions that you can use to structure your recommendations, but this serves only as a guide:

  1. Which digital channel or campaign performed best?
  2. Based on the results, which channel would you further invest in the future?
  3. What further optimization would you do to this ad campaign? (Ad creative, ad copy, landing pages, offers, etc…)

Submission

Once you have completed all the slides, including the final section that contains your screenshot, be sure to convert your slides into a PDF and submit it below.

It's straightforward to convert a PowerPoint presentation into a pdf on a PC or Mac. If you used a Google Slides, simply click on File >> Download as…>> and choose pdf.

Rubric

You can reference this project's rubric to review what your submission should include.